The Bowling Green Hot Rods’ “Bootlegger Night” was named Minor League Baseball’s top promotion of the year Wednesday.
“Bootlegger Night” was a nod to the rich history of bourbon in Kentucky, which included bootlegging during the Prohibition era. Here is a description of the promotion from the Hot Rods:
On July 16, the Hot Rods completely transformed themselves into the Bootleggers by donning bourbon barrel-inspired jerseys with the “Bowling Green” road wordmark across the front, and custom hats. Fans were greeted with a mason jar giveaway featuring the Hot Rods Bootlegger. In addition, “moonshine” was made available to purchase for patrons 21 and over, player headshots were converted to an outlaw theme, bluegrass music was played throughout the game, and in-between inning promotions were tailored to complement the bootlegging era. Exclusive Bootlegger T-shirts and hats were also available in the Hot Rods merchandise store during the game.
“We are extremely pleased that this promotion was so well-received, not only by our fans in South Central Kentucky, but across the country as well,” Hot Rods general manager Eric Leach said in a press release. “It’s always fun when you create a promotion that people immediately have a reaction towards, and it was something that we noticed immediately when the promotion was announced in February.”
This is the second time the Hot Rods have won a Promo of the Year award. The other time was in the team’s inaugural season (2009), when the Hot Rods staged a “What Could’ve Been Night.” As part of that promo, the Hot Rods became the Cave Shrimp for the night; “Cave Shrimp” was a finalist from the “Name the Team” vote in 2008.