New South Bend mascot name chosen by fans

An abbreviated automobile name outraced a political moniker as “Stu” was revealed Friday as the name of the South Bend Cubs’ new mascot.

The team asked fans to submit name suggestions and vote on four finalists — Stu, Colfax, Harry Berry and Ben D. Bear — in a month-long contest held on its Facebook page. Stu and Colfax faced off in the finals, and Stu won by a six-percent margin.

Stu is short for Studebaker, the vehicle manufacturer that was founded in South Bend and based there for 111 years. From 1994 to 2014, South Bend’s Midwest League team was called the Silver Hawks, named after one of the car models produced by Studebaker.

The runner-up name, Colfax, is a nod to a famous politician from South Bend. Schuyler Colfax served as Speaker of the U.S. House of Representatives during the Abraham Lincoln and Andrew Johnson administrations, and was Ulysses S. Grant’s vice president.

Team owner Andrew Berlin previously said the new mascot will not replace old mascot Swoop, as both will make regular appearances at Four Winds Field. (See an image of the new mascot here.)

Berlin’s affiliation with the Chicago Cubs deepened Friday when he became a minority owner in the team. He also owns shares of the Chicago White Sox. He sold his Chicago-based packaging company for $1.43 billion last year.

The Cubs agreed to a four-year affiliation with South Bend’s Midwest League franchise after the 2014 season.

This entry was posted in Midwest League, South Bend Silver Hawks. Bookmark the permalink.

One Response to New South Bend mascot name chosen by fans

  1. While I am still bitter at the Cubs organization for Mike Olt’ing the Rattlers out of the playoffs last year… (LOL)…I just don’t understand the lack of creativity when MiLB teams take on their MLB names. Loved the Silver Hawks name & logo. These kinds of moves seem backwards and rather pedestrian.


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